The Ultimate Rickroll

We transformed an underdog insurer into a global sensation by meticulously recreating the greatest meme of all time, frame-by-frame.

Earning over over 100 million organic views and boosting new quotes by 378%.

 

Case Study VIDEO

 

MUSIC VIDEO


Directed by Joseph Kahn, Supply & Demand

 

We put our well coiffed QR code everywhere.

 

We even put a bit.ly link to the video the sky.

BIT.LY/GET3A

 

It was picked up by the national press.

 

And local tabloids.