Powerful answers
Verizon’s known as a telecom. What most people don't know is that they were behind some pretty amazing innovations and solutions. To outflank competitors in wireless, we jumped into the arena with a more elite group: Google, IBM and GE.
Consumers noticed. As did Wall Street. Even cooler? Verizon was flooded with resumes from students from some of the most prestigious and competitive universities in the world.
launch Film/eureka
Directed by Lance Accord, Park PIctures.
Ad Age
Attendance
Directed by Lance Accord, Park PIctures.
Creativity Editors Pick: Attendance
The Brave
Directed by Lance Accord, Park PIctures.
Creativity Editors Pick: The Brave
Black Diamond
Directed by Lance Accord, Park PIctures.
Creativity Editors Pick: Black Diamond
The powerful answers award
We challenged the client to support powerful ideas outside their own walls. Verizon CEO, Lowell McAdam responded. At CES 2013, he announced the Powerful Answers Award: $10m/year grant in support of ideas that can change the world. Winners were announced at CES 2014.
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