Laurence Gega is an Executive Creative Director and writer with 20 years of experience helping brands reimagine who they are, and how they show up in commerce and culture.
He wrote Apple’s first B2B platform (Apple at Work), launched IBM’s first cloud campaign, took Verizon from wireless carrier to technology brand, and shifted Ford from car company to mobility company on the Super Bowl.
At Deloitte Digital, he turned the WNBA app into a mass media ecosystem for fans, and co-built a new sports consulting capability, shaping the vision, creative, and helping land its inaugural clients, the New York Liberty and Brooklyn Nets.
He has led departments, accounts, and teams across agency, consulting, and in-house environments and is comfortable in every room. He believes a creative’s job is to help. Creative direction is about getting ideas, teams, and clients unstuck. And that the best ideas are strong enough to carry both the business and the conversation.
Laurence is currently freelancing and wearing a Mets hat, like the picture over here suggests.
Agencies: Deloitte Digital, Heat, Johannes Leonardo, TBWA\Chiat\Day, Ogilvy, Apple, VML, Elephant, Red Antler, KBS (Forsman), mcgarrybowen (Dentsu), Berlin Cameron United, Y&R, Nickelodeon, Hoonigan Media Machine, Verizon (in-house).
Brands: Apple, IBM, Amazon, Google, Samsung, Zoom, Ford, BMW, Maserati, Volkswagen, Chrysler, Mazda, Verizon, Sprint, AT&T, Comcast, Optimum, Altice, Deloitte, McKinsey, Blackstone, Edward Jones, Goldman Sachs, Morgan Stanley, MassMutual, John Hancock, PNC Bank, Synovus Bank, AAA Insurance, NYU Langone Health, NewYork–Presbyterian, Marriott, Ritz-Carlton, Embassy Suites, Hotels.com, Reebok, Wilson, Absolut, Hennessy, Burger King, Dave & Busters, Halo Top, Combos, Tyson Foods, Colgate, Tom’s of Maine, MTV, Nickelodeon, The New York Times, U.S. Department of Education, U.S. Department of Defense.
Teams & Leagues: NBA, WNBA, NFL, NHL, FIFA, USTA, IndyCar, NASCAR, Audi F1, Olympics (IOC), Team USA, New York Mets, Brooklyn Nets, New York Liberty.
Education: Boston University, B.S. in Advertising.
Awards & Press: Cannes Lions, The One Show, Clios, Effies, LIA, Webbys, Communication Arts, Lürzer’s Archive, AICP, Creativity Editor’s Pick, plus features in The New York Times, Washington Post, The Wall Street Journal, The Boston Globe, LA Times, Forbes, Time, USA Today, Billboard, Fast Company, Wired, Tech Crunch, Engadget, ESPN, SLAM, The Athletic, NBA.com, CNN, Fox News, New York Post, TMZ, People, Entertainment Tonight, Adweek, Ad Age, Shoot Online
Email: laurence.gega@gmail.com
LinkedIn: linkedin.com/in/laurencegega
