I’m currently VP, Creative & Strategy at MKTG Sports + Entertainment (dentsu Sports International), where I oversee the agency’s creative and strategy teams, developing brand platforms, campaigns, and experiences at the intersection of sports, entertainment, and culture.
Before MKTG, I spent 20 years helping brands reimagine who they are and how they show up in the world. I wrote Apple’s first B2B platform, launched IBM Cloud, helped transform Verizon from a telecom into a technology brand, and took Ford from motor company to mobility company on the Super Bowl.
At Deloitte, I helped build a new sports consulting practice, shaping its vision, strategy, and creative capabilities. I also transformed the WNBA app into a broader media ecosystem for fans and helped bring in the practice’s first clients, including the New York Liberty and Brooklyn Nets.
I've led departments, accounts, and teams across agencies, consulting, and in-house environments, so I'm comfortable in just about any room. I believe a creative's job is to help. To get ideas, teams, and clients unstuck. And to make the kind of work that's strong enough to move both the conversation and the business forward.
At heart, I'm a blue-collar guy from Queens with a knack for solving white-collar problems. These days, I live in the suburbs of Long Island with my wife and two kids, where I'm still adjusting to having such kind neighbors.
AGENCIES
MKTG (dentsu Sports International)
Deloitte Digital
Heat
Johannes Leonardo
TBWA\Chiat\Day
Ogilvy
VML
Elephant
Red Antler
KBS (Forsman)
mcgarrybowen (Dentsu)
Berlin Cameron United
Y&R
IN-HOUSE
Apple
Nickelodeon
Hoonigan
Media Machine
Verizon
AWARDS
Cannes Lion (Bronze) : Sickle Cell Ball (Health Awareness & Advocacy)
Cannes Lion (Shortlist) : Ultimate Rickroll (Media/Challenger Brand)
Cannes Lion (Shortlist) : Ultimate Rickroll (Social Film)
One Show (Merit) : WNBA App / Equal Play (Mobile Application)
Clios Health (Bronze) : Sickle Cell Ball (Health Equity)
Clios Sports (Bronze) : WNBA App / Equal Play (Branded Entertainment/Content)
Clios Sports (Bronze) : WNBA App / Equal Play (Fan Engagement)
Clios (Silver) : AAA Insurance Boys No More (Music/Commercial)
Clios (Silver) : AAA Insurance Boys No More (Use of Music in Audio)
Clios (Silver) : Ultimate Rickroll (Creative Effectiveness)
Clios (Bronze) : Ultimate Rickroll (Fan Engagement/Digital)
Clios (Bronze) : Ultimate Rickroll (Fan Engagement/Social)
Clios (Bronze) : Ultimate Rickroll (Social Media/Single Platform)
Clios (Bronze) : Ultimate Rickroll (Social Media/Social Video)
Effie (Gold) : Ultimate Rickroll (Media Innovation)
Effie (Silver) : Ultimate Rickroll (Insurance Sector)
Effie (Bronze) : Ultimate Rickroll (Timely Opportunity)
Effie (Silver) : InsurAAAnce (Sustained Success - Services)
Effie (Bronze) : IBM Cloudscape Campaign (Internet/Telecom)
Webby: Ultimate Rickroll (People's Voice Winner for Viral Marketing)|
Communication Arts Exhibit IBM Cloud TV
Communication Arts – Advertising Annual 56 BMW Back-backseat driver TV
Creativity Editor’s Pick BMW “Leather” TV
Creativity Editor’s Pick BMW “Moonroof” TV
Creativity Editor’s Pick BMW “Heads up” TV
Creativity Editor’s Pick BMW “Cute Cottage” TV
Lüzer's Archive Verizon Powerful Answers “Turbine”
Lüzer's Archive Verizon Powerful Answers “Drawing Board”
AICP (Shortlist) DROID “Payload”
PRESS
The Boston Globe
CNN
Forbes
Fox News
Los Angeles Times
New York Post
The New York Times
Time
USA Today
The Wall Street Journal
The Washington Post
Engadget
Fast Company
TechCrunch
Wired
ESPN
NBA.com
SLAM
The Athletic
Billboard
Entertainment Tonight
People
TMZ
Ad Age
Adweek
SHOOT Online
