Laurence Gega is an Executive Creative Director and writer with 20 years of developing strategy and storytelling that move brands and businesses forward. Most recently at Deloitte Digital, he served as the lead creative within the sports practice, partnering with the WNBA, New York Liberty, Brooklyn Nets, and other major leagues to reimagine the fan experience. He also helped evolve how the consultancy creates, operates, and goes to market—using creativity as a driver of business transformation and contributing to Deloitte Digital being named one of the Top 10 Creative Companies in the world by Cannes Lions & Campaign US. Laurence brings a blue-collar approach to white-collar problems, builds strong teams, is currently available for freelance — and ready to take on (and take out) any creative challenges you’ve got.
Agencies: Deloitte Digital, Heat, Johannes Leonardo, TBWA\Chiat\Day, Elephant, Huge, Ogilvy, VML, KBS (Forsman), mcgarrybowen (Dentsu), Berlin Cameron United, Y&R, Nickelodeon, Hoonigan Media Machine, Verizon (in-house).
Brands: Apple, IBM, Amazon, Google, Samsung, Zoom, Ford, BMW, Maserati, Volkswagen, Chrysler, Mazda, Verizon, Sprint, AT&T, Comcast, Optimum, Altice, Deloitte, Blackstone, Edward Jones, Goldman Sachs, Morgan Stanley, MassMutual, John Hancock, PNC Bank, Synovus Bank, AAA, New York Life Insurance, NYU Langone Health, NewYork–Presbyterian, Marriott, Ritz-Carlton, Embassy Suites, Hotels.com, Reebok, Wilson, Absolut, Hennessy, Burger King, Halo Top, Combos, Tyson Foods, Colgate, Tom’s of Maine, MTV, Nickelodeon, The New York Times, U.S. Department of Education, U.S. Department of Defense.
Teams & Leagues: NBA, WNBA, NFL, NHL, FIFA, USTA, IndyCar, NASCAR, Audi F1, Olympics (IOC), Team USA, New York Mets, Brooklyn Nets, New York Liberty.
Education: Boston University, B.S. in Advertising.
Awards & Press: Cannes Lions, The One Show, Clios, Effies, LIA, Webbys, Communication Arts, Lürzer’s Archive, AICP, Creativity Editor’s Pick, plus features in The New York Times, Washington Post, The Wall Street Journal, The Boston Globe, LA Times, Forbes, Time, USA Today, Billboard, Fast Company, Wired, Tech Crunch, Engadget, ESPN, SLAM, The Athletic, NBA.com, CNN, Fox News, New York Post, TMZ, People, Entertainment Tonight, Adweek, Ad Age, Shoot Online
Email: laurence.gega@gmail.com
LinkedIn: linkedin.com/in/laurencegega
