I’m an Executive Creative Director and writer with 20 years of experience helping brands reimagine who they are, and how they show up in the world. I wrote Apple’s first B2B platform, launched the IBM cloud, transformed Verizon from telecom to tech brand, and took Ford from motor company to mobility company on the Super Bowl.
At Deloitte, I turned the WNBA app into a mass media ecosystem for the fans, and co-built a new sports consulting capability, shaping the vision, creative, and landing its first clients: the New York Liberty and Brooklyn Nets.
I’ve led departments, accounts, and teams across agency, consulting, and in-house environments, so I’m comfortable in any room. I believe a creative’s job is to help. Creative direction is about getting ideas, teams, and clients unstuck. And the best ideas are strong enough to carry both the conversation and the business.
I’m currently available for freelance, unless it’s Mets Opening Day, at which I’ll be at the ballpark in Section 140, row 7.
Agencies: Deloitte Digital, Heat, Johannes Leonardo, TBWA\Chiat\Day, Ogilvy, Apple, VML, Elephant, Red Antler, KBS (Forsman), mcgarrybowen (Dentsu), Berlin Cameron United, Y&R, Nickelodeon, Hoonigan Media Machine, Verizon (in-house).
Brands: Apple, IBM, Amazon, Google, Samsung, Zoom, Ford, BMW, Maserati, Volkswagen, Chrysler, Mazda, Verizon, Sprint, AT&T, Comcast, Optimum, Altice, Deloitte, McKinsey, Blackstone, Edward Jones, Goldman Sachs, Morgan Stanley, MassMutual, John Hancock, PNC Bank, Synovus Bank, AAA Insurance, NYU Langone Health, NewYork–Presbyterian, Marriott, Ritz-Carlton, Embassy Suites, Hotels.com, Reebok, Wilson, Absolut, Hennessy, Burger King, Dave & Busters, Halo Top, Combos, Tyson Foods, Colgate, Tom’s of Maine, MTV, Nickelodeon, The New York Times, U.S. Department of Education, U.S. Department of Defense.
Teams & Leagues: NBA, WNBA, NFL, NHL, FIFA, USTA, IndyCar, NASCAR, Audi F1, Olympics (IOC), Team USA, New York Mets, Brooklyn Nets, New York Liberty.
Education: Boston University, B.S. in Advertising.
Awards & Press: Cannes Lions, The One Show, Clios, Effies, LIA, Webbys, Communication Arts, Lürzer’s Archive, AICP, Creativity Editor’s Pick, plus features in The New York Times, Washington Post, The Wall Street Journal, The Boston Globe, LA Times, Forbes, Time, USA Today, Billboard, Fast Company, Wired, Tech Crunch, Engadget, ESPN, SLAM, The Athletic, NBA.com, CNN, Fox News, New York Post, TMZ, People, Entertainment Tonight, Adweek, Ad Age, Shoot Online
Email: laurence.gega@gmail.com
LinkedIn: linkedin.com/in/laurencegega
