ABOUT

Laurence Gega (LA-rents · GAY-guh) is an Executive Creative Director and writer with 20 years of experience turning strategy and storytelling into momentum for businesses and brands. He wrote Apple’s first B2B platform (Apple at Work), launched IBM’s first cloud campaign, took Verizon from wireless carrier to technology brand, wrote a Super Bowl spot that reframed Ford from automaker to mobility company. Most recently, at Deloitte Digital, I helped build and define a new sports practice from the ground up — shaping the narrative foundation that won its inaugural clients, including the New York Liberty and Brooklyn Nets.

AGENCY

BRANDS