IBM Cloud

IBM’s inaugural cloud campaign.
Launched during the PGA Masters.
30% sales increase in the first quarter.


 

Directed by Terri Timely, Park Pictures.

 

Directed by Terri Timely, Park Pictures.

 

Directed by Terri Timely, Park Pictures.

 

Directed by Terri Timely, Park Pictures.

 

We asked composer Daniel Pemberton to use the same 80’s technological optimism of the "Steve Jobs" soundtrack. here are three musical sketchbooks he created for the campaign.