About
Laurence Gega (LA-rents · GAY-guh) is an Executive Creative Director and writer with 20 years of experience turning strategy and storytelling into momentum for businesses and brands. He wrote Apple’s first B2B platform (Apple at Work), launched IBM’s first cloud campaign, took Verizon from wireless carrier to technology brand, wrote a Super Bowl spot that reframed Ford from automaker to mobility company. Most recently, at Deloitte Digital, I helped build and define a new sports practice from the ground up — shaping the narrative foundation that won its inaugural clients, including the New York Liberty and Brooklyn Nets.
Experience
Agencies Deloitte Digital, Heat, Johannes Leonardo, TBWA\Chiat\Day, Elephant, Huge, Ogilvy, VML, KBS (Forsman), mcgarrybowen, Berlin Cameron United, Y&R, 140 West (Verizon in-house),
Brands Apple, IBM, Amazon, Google, BMW, Ford, VW, Maserati, Chrysler, Mazda, Audi F1, Samsung, Motorola, Droid, LG, Sharp, Sony, Qualcomm, Siemens, AT&T, Sprint, Nextel, Verizon, Fios, Xfinity, Comcast, Optimum, Altice, Dell, XBox, Goldman Sachs, Marcus, Morgan Stanley, John Hancock, Edward Jones, Blackstone, Mass Mutual, PNC Bank, Synovus Bank, Bernstein Private Wealth Management, CSAA, New York Life Insurance, NikeSB, Reebok, Wilson, AAA, Armor All, STP, AC/Pro, Nu-Finish, Absolut, Hennessy, Burger King, Best Buy, Combos, Halo Top, Tyson Foods, Marriot, Ritz-Carlton, Embassey Suits Hotel, hotels.com, Izod, Haggar, Colgate, Tom’s of Maine, NYU Langone Health, New York-Presbyterian, MTV, Nickelodeon, NY Times, Department of Education, Department of Defense
Brands AAA, Absolut, AC/Pro, Altice, Amazon, Apple, Armor All, AT&T, Audi F1, Bernstein Private Wealth Management, Best Buy, Blackstone, BMW, Burger King, Chrysler, Colgate, Comcast, Combos, CSAA, Dell, Department of Defense, Department of Education, Droid, Edward Jones, Embassey Suits Hotel, Fios, Ford, Google, Goldman Sachs, Hennessy, Halo Top, Haggar, hotels.com, IBM, Izod, John Hancock, LG, Marcus, Marriot, Mass Mutual, Maserati, Motorola, Morgan Stanley, MTV, New York Life Insurance, New York-Presbyterian, Nextel, Nickelodeon, Nu-Finish, NY Times, NYU Langone Health, Optimum, PNC Bank, Qualcomm, Reebok, Ritz-Carlton, Samsung, Sharp, Siemens, Sony, Sprint, STP, Synovus Bank, Tom’s of Maine, Tyson Foods, Verizon, VW, Wilson, XBox, Xfinity.
Teams & Leagues NBA, WNBA, NFL, NHL, NWSL, Indy, Nascar, Olympic IOC, Team USA, NY Mets, Brooklyn Nets, NY Liberty
Education Boston University B.S. Advertising
Awards & Press Cannes Lion, One Show, Clios, Effies, LIA, Webby, Communication Arts, Lüzer's Archive, AICP, Creativity Editor’s Pick, New York Times, Washington Post, LA Times, NY Post, CNN, Fast Co, People, ET, Time, USA Today, Engadget, Ad Week, Ad Age, Shoot Online
Email laurence.gega@gmail.com
LinkedIn linkedin.com/in/laurencegega
Citi Field Section 140, Row 7
Clients