Powerful answers

Verizon has two innovation centers in the U.S. where some of the smartest engineers on the planet were cooking up mobile technology beyond phones. We believed this made them a top flight tech company, and launched Powerful Answers to tell that story.

Consumers noticed. The stock saw a bump. And Verizon was flooded with resumes from students at some of the most prestigious and competitive universities in the world.

 

launch Film

Directed by Lance Accord, Park PIctures.
Ad Age

 

Directed by Lance Accord, Park Pictures.
Creativity Editors Pick: Attendance

 

Directed by Lance Accord, Park PIctures.
Creativity Editors Pick: The Brave

 

Directed by Lance Accord, Park PIctures.
Creativity Editors Pick: Black Diamond

 

We ASKED composer PHILIP GLASS to REIMAGINE SOME ORIGINAL SCORES, and re-record WITH A FULL ORCHESTRA, one section at a tiME. HERE IS THE FULL CAMPAIGN SOUNDTRACK:

 
 
 
 
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CEO, Lowell McAdam committed 10 million in startup capital to THE CAMPAIGN in support of ideas that can change the world. Winners were announced at CES.