DROID RAZR
It was the thinnest phone on the market, armed to teeth with features and wrapped in kevlar. It seemed suited for spycraft. So that became the strategy. We put Droid fans in the middle of a unique spy-driven narrative, as an operative retrieves a powerful device from some bad guys. The mission played out over TV, Radio, Print, OOH, and social.
A TEASER announced something powerful, fast anD sharp was coming.
Directed by Noam Murro, Biscuit.
Creativity Editors Pick
WE HIDE A CODE (**RAZR311) in a single frame of the teaser. OUR AUDIENCE FOUND IT in hours.
five encrypted messages with our operative’s mission status, device specs AND droid razr’s coordinates were shared on twitter.
LAUNCH FILM
Directed by Noam Murro, Biscuit.
AICP Shortlist
Creativity Editors Pick
