I’m currently VP, Creative & Strategy at MKTG Sports + Entertainment (dentsu Sports International), where I oversee the agency’s creative and strategy teams, developing brand platforms, campaigns, and experiences at the intersection of sports, entertainment, and culture.
Before MKTG, I spent 20 years helping brands reimagine who they are and how they show up in the world. I wrote Apple’s first B2B platform, launched IBM Cloud, helped transform Verizon from a telecom into a technology brand, and took Ford from motor company to mobility company on the Super Bowl.
At Deloitte, I helped build a new sports consulting practice, shaping its vision, strategy, and creative capabilities. I also transformed the WNBA app into a broader media ecosystem for fans and helped bring in the practice’s first clients, including the New York Liberty and Brooklyn Nets.
I've led departments, accounts, and teams across agencies, consulting, and in-house environments, so I'm comfortable in just about any room. I believe a creative's job is to help. To get ideas, teams, and clients unstuck. And to make the kind of work that's strong enough to move both the conversation and the business forward.
At heart, I'm a blue-collar guy from Queens with a knack for solving white-collar problems. These days, I live in the suburbs of Long Island with my wife and two kids, where I'm still adjusting to having such kind neighbors.
Agencies: MKTG (dentsu Sports International) Deloitte Digital, Heat, Johannes Leonardo, TBWA\Chiat\Day, Ogilvy, Apple, VML, Elephant, Red Antler, KBS (Forsman), mcgarrybowen (Dentsu), Berlin Cameron United, Y&R, Nickelodeon, Hoonigan Media Machine, Verizon (in-house).
Brands: Apple, IBM, Amazon, Google, Samsung, Zoom, Ford, BMW, Toyota, Maserati, Volkswagen, Chrysler, Mazda, Verizon, Sprint, AT&T, Comcast, Optimum, Altice, Deloitte, McKinsey, Blackstone, Edward Jones, Goldman Sachs, Morgan Stanley, MassMutual, John Hancock, PNC Bank, Synovus Bank, AAA Insurance, Intuit, Turbo Tax, NYU Langone Health, NewYork–Presbyterian, Marriott, Ritz-Carlton, Embassy Suites, Hotels.com, Reebok, Wilson, Absolut, Hennessy, Burger King, Dave & Busters, P&G, Halo Top, Combos, Tyson Foods, Colgate, Tom’s of Maine, MTV, Nickelodeon, The New York Times, U.S. Department of Education, U.S. Department of Defense.
Teams & Leagues: NBA, WNBA, NFL, NHL, FIFA, MLS, USTA, IndyCar, NASCAR, Ferrari, Audi F1, Olympics (IOC), Team USA, New York Mets, Brooklyn Nets, New York Liberty.
Education: Boston University, B.S. in Advertising.
Awards & Press: Cannes Lions, The One Show, Clios, Effies, LIA, Webbys, Communication Arts, Lürzer’s Archive, AICP, Creativity Editor’s Pick, plus features in The New York Times, Washington Post, The Wall Street Journal, The Boston Globe, LA Times, Forbes, Time, USA Today, Billboard, Fast Company, Wired, Tech Crunch, Engadget, ESPN, SLAM, The Athletic, NBA.com, CNN, Fox News, New York Post, TMZ, People, Entertainment Tonight, Adweek, Ad Age, Shoot Online
Email: laurence.gega@gmail.com
LinkedIn: linkedin.com/in/laurencegega
